Delhi: A Delhi-dependent regulation agency has issued a legal notice to Patanjali Ayurved accusing it of “deceptively” making use of a “non-vegetarian” ingredient in its dental treatment merchandise — ‘Divya Dant Manjan’ — and denoting it with a “green” indication on the item label.

“…The use of Samudra Fen, which is a non-vegetarian component, in Divya Dant Manjan whilst advertising and marketing and offering it as a vegetarian merchandise is the violation of the customer legal rights and the labeling restrictions of the explained class of products and solutions (sic),” mentioned the see issued by Delhi-primarily based BLJ Legislation Company and undersigned by law firm Sasha Jain.

Samudra Fen is an animal product or service received from the bones of cuttlefish, which goes by the scientific name of Sepia Officinalis. It consists of calcium carbonate, phosphate, sulfate and silica, which is applied as a scraping agent in dental care products.

“…Some of my household users, family, colleagues and good friends use your Divya Dant Manjan, and their spiritual sentiments have been harm when they acquired about the deceptive use of Samudra Fen in the item,” the detect reported.

In the observe, which has requested the business for clarification inside 15 days, Jain adds that authorized proceedings will be initiated in opposition to the firm just before the acceptable authorities and court docket of legislation.

“People purchase Patanjali solutions blindly because of to their religion in (Yoga guru) Baba Ramdev ji,” reported the observe. “Your corporation is expected to manage the best requirements of ethics and transparency and the use of eco-friendly mark for a merchandise that contains Samudra Fen, which is a fish, goes towards these specifications.”

ThePrint achieved Jain via calls but she refused to converse more on the subject matter.

We also attained Patanjali via WhatsApp and calls, but received no reply. This report will be up-to-date if and when a response is obtained.

On its internet site, Patanjali suggests that right after the treatment method of lakhs of individuals for different dental difficulties, it has ascertained that Divya Dant Manjan is the most strong medicated products for gums and enamel.

“By making use of this tooth powder, gums turn into sturdy. Resultantly dental difficulties like Pieria (move of blood and pus from the gums) would be solved and the small meals particles that are still left in among the gums would be pushed out,” claims the product or service description. “Bad odor from the mouth would cease. Saliva glands get the job done effectively and enamel would be wholesome and glow properly (sic)”

Samudra Fen is listed as 1 of the 16 elements utilized in the product.

(Edited by Zinnia Ray Chaudhuri)

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